Significant Investment Made Into Yachtworld Services For Our Clients And Yacht Brokers

At United Yacht Sales, we have always invested in our clients’ listings first – not new boats we ordered or trade-ins we have in stock. We are a professional yacht brokerage firm and if you are looking to buy or sell a boat, we put your needs first instead of trying to sell you something that maybe isn’t the right fit or using your listing to sell our own inventory.

Part of that commitment we make to you as your yacht brokerage is to invest as much as possible in advertising your yacht for sale. United Yacht Sales has been an advertiser on Yachtworld.com for many years, subscribing to the company’s trio of websites which also includes BoatTrader.com and Boats.com. 

“The MLS services is a very challenging subject right now in the boating industry,” said Captain Jeff Palmer, President of United Yacht Sales. “Yachtworld has continued to raise their rates for years, but it has gotten even more substantial now. Even in a down market, the double-digit increases are hitting everyone. I’ve talked to some smaller companies that just cannot afford the cost to do business anymore it’s gotten so out of hand. Companies will close.”

Despite the added expenses, United Yacht Sales has subscribed to the Boats Group Advantage Select program, the highest possible option available. “The Advantage Select program forces our clients’ listings to the top of the search results on Yachtworld.com,” continued Jeff. “This investment means that your boat will be seen more often, get more leads, and be sold faster when listed with one of our yacht brokers.”

(Above: United Yacht Sales invests in the Advantage Select program, giving our listing clients the best possible exposure.)

In addition to your yacht being farther up the search results, it is also now automatically included in a rotation of featured boats on the homepage and elsewhere throughout the website. Boats Group says the following about the improved visibility:

• (BoatTrader) On average, sponsored boats receive 22,000 monthly impressions and 86 more listing views per month.
• (Yachtworld) This logo-driven approach significantly contributes to 25% increase in listing views and leads.
• (Yachtworld) ‘Email-Advantage’ puts your boats in the pool for our Saved Search emails, which are sent over 2.5 million times per month.

So far, United Yacht Sales has seen a sizeable increase in activity. For example, the number of leads received from Yachtworld.com was up 62% in November 2023 compared to November 2022.

When you go to list your yacht for sale, it’s important to ask the broker you’re interviewing what level of Yachtworld advertising they subscribe to.

United Yacht Sales also believes in putting your yacht for sale on as many websites as possible, maximizing the chance that the perfect buyer will see it online. While UnitedYacht.com is a leader in the yacht brokerage sales in terms of number of visitors, we use multiple MLS systems that feed your yacht to many websites. We even send it to our biggest competitors so they can advertise it on their website!

You may want to read: Not Every Yacht Brokerage Allows Your Boat To Be Advertised On These Websites.

And of course, United Yacht Sales utilizes a variety of marketing tactics (like the video walk-through above) to highlight your yacht for sale in the most enticing ways possible. From targeted Google searches, to our leading social media presence, to utilizing the connections of more than 250 yacht brokers worldwide, we have many options to market your boat that others simply do not. 

If you’re considering listing your boat for sale, ask your broker several questions:

• Is your brokerage firm a Yachtworld Advantage Select Member?
• Does your brokerage firm feed your boat to multiple other websites? And if so, which ones?
• Can you provide a marketing plan for me?

If you’re not satisfied with those answers and want to discuss selling your boat with one of our professional yacht brokers, you can start the process by using our What’s My Boat Worth? form online, or contact our main office by calling (772) 463-3131. We hope to speak with you soon about your future boating plans!

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